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    The siblings who started Hickap

    Here's a little greeting from us. We founded Hickap in 2016 with one simple thought: You are amazing just the way you are. We saw an industry filled with unrealistic beauty ideals and wanted to create a change.

    The vision was clear - making yourself beautiful and caring for your skin should bring joy and energy, not feel demanding in an already stressful everyday life. We believe in inner beauty, self-esteem and well-being and want everyone, especially young women, to feel free from the demands often associated with beauty.

    Hickap's products are carefully created with respect for people, animals and nature, and we are proud to offer high-quality, affordable and safe choices to everyone. The products are of course 100% vegan and cruelty-free, so you can enjoy your beauty routine - without compromising your values.Welcome to the Hickap family, where beauty meets joy and playfulness - so that you can take care of your skin with a smile on your lips.

    Warm greetings,
    Wilma & Emil Holmqvist

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    Why choose Hickap's skincare?

    We have gone the step further than the competitors and removed all unnecessary intermediaries. Hickap's Skin care products are delivered directly from our own factory in Dalarna and straight home to your bathroom. Therefore, we can offer quality in absolute world class - at fair prices. Great for the environment and magical for your wallet.

    Why choose Hickap's makeup brushes?

    We were tired that really good makeup brushes would always be expensive. That's why we created Hickap. Quality that can be compared with established luxury brands - at a good price. Kindful for your complexion, wallet and for the animals.